By my early twenties, I was struggling with relationship anxiety, self-worth, and a persistent feeling that something inside me was broken. I began exploring personal development and, while it helped in some ways, it wasn’t enough. I kept repeating the same painful patterns, especially in love. Things began to shift when I found holistic mindset coaching—and realised I had a natural gift for it. I’d always been deeply intuitive, deeply compassionate, and endlessly curious about why we are the way we are. Coaching unlocked something in me. I trained and qualified in 2018, continued to practice (over 700 training hours to date), and brought these skills into my fitness coaching at the time. In 2019, I launched Aimee Elizabeth Coaching to follow my gift and passion for inner healing coaching. But I still couldn’t build the coaching business I dreamed of, despite the great results and feedback I was receiving from clients. It always felt like I was missing a piece. ​ Then came Human Design. It felt like someone handed me a mirror and said, “This is who you really are.” As an Emotional Projector, learning to honour my energy, follow invitations, and trust my feelings helped me stop fighting myself. Before that, I’d spent thousands of pounds on business and marketing coaching, trying to make things work the way I was told they should. But no matter how much I learned or implemented, my business still felt like a side project—something that wasn’t fully landing, no matter how much I poured into it. Human Design changed that. Things finally started to click. I stopped trying to be like everyone else and started building in a way that worked for me. I was recognised for my insights and began guiding others through their design too. Then came one of the biggest challenges of my life. After giving birth to my daughter, I developed a rare skin condition that covered my body with painful, bleeding sores. I couldn’t sleep, couldn’t wear most clothes, and couldn’t even hold my baby some nights. When that condition healed, another wave came—eczema, head to toe. I was cracked open physically and emotionally. But deep down, something told me: This is not a punishment. This is your awakening. That’s when I found the Gene Keys. Through them, I began to understand the deeper purpose behind what I was experiencing. My radiance sphere holds the 55th Gene Key—the path from victimhood to freedom—and it was as if every cell in my body knew I had to walk that path to embody it. Layer by layer, I healed. Through the Gene Keys, light therapy, subconscious rewiring, belief coding, and a lot of inner work, I transformed not just my skin, but my life. I let go of the roles and beliefs I’d been carrying for years. My relationship with my mum shifted. My business began to grow. I felt clear, confident, and aligned with my purpose in a way I never had before. ​ Now, I guide others through this same kind of awakening. I blend Human Design, the Gene Keys, subconscious healing, and holistic coaching to help women—often mums and soul-led business owners—shed the conditioning that’s keeping them stuck, and step into who they really are. ​ I help people remember their gifts. I help them make peace with their shadows.